Web Survey Bibliography
While Mobile Research may always remain a niche survey mode, it is one that survey researchers ignore at their peril. Even if a web survey has not specifically been designed for engagement via mobile devices, a growing share of survey-takers are using their smartphones to respond to web surveys. Survey tools need to be re-engineered to cope with the constraints of the web-enabled mobile device, whether mobile participation is an intended objective or an unintended consequence of the research design. Surveys designed for mobile access require a different mindset, not only in the researcher but also in the technology provider and implementer. There are some unexpected effects in deploying web surveys to mobile devices which go beyond the obvious limitations of screen size. If the technology used to deploy these surveys does not recognise and allow for these effects, they can introduce both coverage and measurement error into surveys, as participants either fail to participate, or provide inaccurate results. Yet little is known about the technology requirements or what constitutes a core set of features for executing Mobile Research safely and with ease. This paper identifies a number of issues and constraints in deploying survey from the limited range of literature published on this subject to date, and then, in a piece of original research undertaken among specialist software developers active in this field, analyses the extent to which developers are providing tools that are fit for the medium of Mobile Research though the features they offer. The research shows that currently, all research platforms researched offer better support than generic web survey tools, but few Mobile Research software products meet the majority of requirements identified. Only a few support all the most commonly found mobile devices in use today, and many currently ignore activities where mobile participation can be an advantage, such as diary surveys.
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Web survey bibliography - The ASC's 6th International Conference, 2011: Shifting the Boundaries of Research (7)
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Probably the Best Bias in the World?; 2011; Dent, T.
- Optimus Modus: Comparing interviewing modes for visitor surveys; 2011; Stanley, N., Jenkins, S.
- The development of the KubeMatrix™ as a mobile app for Market Research Online Communities; 2011; Birks, D. F., Wilson, De.
- Online Research – Game On!: A look at how gaming techniques can transform your online research; 2011; Puleston, J.
- Engagement, Consistency, Reach – why the Technology Landscape Precludes All Three; 2011; Johnson, A., Rolfe, G.